Can a local print shop continue to exist in the growing shadow of the
web to print world? Or will the web eventually catch, and swallow up the honest, hard-working business? Are Print Shop Owners and the Web natural enemies? Many printers believe that the closer their print shop comes to the web and to printing software applications, the closer they come to closing their doors. After all, for years most print stores have relied on the foot traffic that comes up to the counter, or the sales guy who markets to the local businesses. In other words, one on one transactions. And until recently, online print ordering was standing squarely in the middle, blocking profitably for the local presses. But in an interesting turn of events, traffic from the Internet is beginning to feed the local printing presses; especially when a web2print solution such as PrintSites is a factor. It seems that when local printing stores offer their existing customers the chance to design online and feed the same presses that are part of their community, customers jump at the chance. And when the design studio is one of the best online, customers solidify their loyalty. With PrintSites, a local print shop can easily take a huge step into the online world by not only incorporating an online storefront, but one with a user-friendly design studio included. This design studio has thousands of templates and images to design with. Customers can also incorporate their own design images. As for the online storefront, it is customizable in every aspect. Best of all, when a customer orders, it directly feeds the printing presses of the community printer and not some faceless press in an unknown location! PrintSites is giving printers everywhere a fresh invitation to keep their presses running, and offer their customers the online design they want now. It also delivers printers a fighting chance to compete for new customers on the Internet and to finally make friends with online design.
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